Curious to hear what peoples opt-ins are and whether or not your site is 100% geared towards getting the opt-in, or a landing page with an opt-in popup or form on the page some where? I am at 12.9% for my opt-in which is a popover a landing page.
Too many factors determine opt in rate. The main 2 factors that affect conversions are: 1. Quality of Traffic 2. Squeeze Page Content and Quality