Average AdSense eCPM by Niche

Here is a list of estimated eCPM by niche. This should be helpful to those that are starting their AdSense careers and looking for some direction. Keep in mind that some of the lessor paying niches have much more traffic.

Here is the link to the list.

Feel free to Digg it, stumble it, tweet it, or whatever you else you crazy kids are doing these days

 

nice....it will helpful for new adsense careers........thank you...

 

Thanks for sharing the article

 

Where are those numbers from? Are they for US visitors only?

Are they based on what Adwords advertisers are paying on the content network only (which is the only number that counts for publishers), or do they include what Adwords advertisers are paying for ads on the search network too (which would make the eCPMs appear higher than any content network publisher would ever see)?

 

In which Category you classify "Making Money"?

 

thanks. i just compared about my niche

 

Thanks for the information

 

Yeah, this list a little too vague to infer.

 

Lol maybe you could rub your magic lamp and ask your genie to give you the exact numbers. Sure it's vague. There are many factors that could come into play that could bring those numbers up or down. It's just a guide to let you know the estimates on your niche.

 

"Making Money" can fall under Banking and Finance or under Work from Home, depending upon what you mean. They both are well paying niches for adsense.

 

And where does these numbers come from? Is there any research behind them? Doesn't seem like a serious article when it says nothing about this, maybe just some random guy making a guess.

 

It's good to understand what the advertising CPM is by industry category. It is equally important to understand the overall trend in the market, especially if you are planning on buying or selling websites. Here's a link from Pubmatic that documents what they are seeing.

http://www.pubmatic.com/press-release-01-20-2010

 

That's interesting
Legal pays more than finance
I have finance sites, and yes they do pay well with adsense - but I'm now going to do some keyword research for legal sites
Bet it's going to be tough to get some good "legal" keyword .com, .net. org, domain names, even using hyphens

 

Legal may pay more, but there are fewer ads and the traffic is less. Just because one niche pays more CPM doesn't mean that you will make the most amount of money with it. For example... Would you rather have a site that gets $3 a click and has 100 unique visitors a day or a site that gets $0.25 a click, but has 30,000 unique visitors a day?

 

thanks for sharing the list

 

I always build sites to target the high paying adword bids - finance, insurance, etc.

But I've recently been looking at building sites and selling them when they are still only a few weeks old, but got daily traffic and some regular adsense earnings - so in that case I'd go for the low click value/high visitor number option

 

Nice. I think they are pretty accurate.

 

I believe so too, but certain factors come into play... i.e. layout of your ads. Also, if your site looks like a first grader made it, visitors may hit the back button before even seeing an ad.

 

tech $10? no way! these are numbers pulled out of thin air. at best, you can use these numbers as reference to start ur adsense business. none of the numbers are average, or close to reality.

 

BTW, Is that your site? If so, may be you want to not advertise your own site, before you get banned.