Auto Insert Keyword(s)?

Is there a feature to automatically insert the keyword(s) into each ad (title/description)? Adwords offers this feature where you simply enter {KeyWord} where you want it to be inserted and viola! Is this feature available for AdCenter?

 

Yes,

When you add your keywords you can optionally also add a specific target URL & two additional parameters against each. You can then use the following in your titles, descriptions & URLs;

• {keyword}
• {param1} - The target URL
• {param2} - First optional parameter
• {param3} - Second optional parameter

This is very handy if you want do do something like this;

Keyword.........................param2..........param3
----------------------------------------------
Buy red widgets.................Red.............$19.99
cheap red widgets..............Red.............$19.99
clearance blue widgets........Blue..............$3.95
Yellow widget delivery.........Yellow...........$5.15

With an add like;

• {keyword}
  Looking for {param2} widgets?
  Limited time only, just {param3}
  www.widget-store.com/{param2}

Much more flexible than the adWords system!

Of course the system is down (as usual) when I tried to log in to double check the syntax I've told you, so I hope it's right from memory!

 

Thank you. Quick question? I thought AdCenter was not being launched until this fall after the MSN/Overture deal was finished? Either way if we use AdCenter currently on what sites are our ads shown?

 

It's live at the moment in the US, UK, France & Singapore.

It's only on Microsoft's own sites at the moment (search.msn.com, search.msn.co.uk, etc) no partner sites or content network yet.