Hey guys,I'm about to start a link building campaign, and I would like to know if getting links from authoritative websites or from highly relevant websites would be better?
relevancy is the first major important to be considered, and then you can also consider authoritative websites.
If you want to potentially drive traffic from the link, then yes, relevancy matters. But other than that it doesn't matter much. A link is a link.
If you can get a backlinks from a PR-5 page than relevancy don't really matter. I would prefer an ir-relevant PR-5 backlink over a PR-0 relevant backlink any day! But yes, if you are building PR-0, fresh backlinks, than ensure the links are coming from relevant sites to increase your chances of higher rankings.