1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Australia's ACCC taking on Google

Discussion in 'Google' started by Calbert, Jul 13, 2007.

  1. #1
    Im in Australia and the ACCC (Australian Competition and Consumer Commission) is taking on Google for false advertising....of sorts.

    http://www.news.com.au/business/story/0,23636,22064671-14334,00.htmlSEMrush
     
    Calbert, Jul 13, 2007 IP
    SEMrush
  2. Calbert

    Calbert Well-Known Member

    Messages:
    1,072
    Likes Received:
    38
    Best Answers:
    0
    Trophy Points:
    140
    #2
    Just found the info on the ACCC website too

    http://www.accc.gov.au/content/index.phtml/itemId/792088

     
    Calbert, Jul 13, 2007 IP
  3. KLB

    KLB Peon

    Messages:
    1,167
    Likes Received:
    68
    Best Answers:
    0
    Trophy Points:
    0
    #3
    This is bull. Google's sponsored link block above organic search results is a different color AND says "Sponsored Links" in the upper right hand corner. The ads along the right hand side of search results are also differentiated from the main results by a vertical line and contain the phrase "sponsored links" in the top right as well. If people are concerned about clearer differentiation in terms of accessibility Google could be required to add a title attribute to sponsored links that says "sponsored link". To say, however that there is NO distinction between paid links and organic results is a bold face lie.
     
    KLB, Jul 13, 2007 IP
  4. oseymour

    oseymour Well-Known Member

    Messages:
    3,962
    Likes Received:
    93
    Best Answers:
    0
    Trophy Points:
    135
    #4
    this case should be thrown out because it has no basis. The second part of the lawsuit should be brought against the company that used its competitor's name in the title and not Google itself......

    but stranger things have happened in the court system
     
    oseymour, Jul 13, 2007 IP
  5. grungee

    grungee Active Member

    Messages:
    262
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    58
    #5
    The problem for google is section 52 of the act it specifically states

    "A corporation shall not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive."

    And what that really means is even if it isn't you (Google) that is doing the misleading Google facilitated it by allowing it to happen.
     
    grungee, Jul 13, 2007 IP
  6. Small Fry

    Small Fry Peon

    Messages:
    375
    Likes Received:
    12
    Best Answers:
    0
    Trophy Points:
    0
    #6
    The ACCC chooses it's fights carefully. This will be interesting.
     
    Small Fry, Jul 13, 2007 IP
  7. Calbert

    Calbert Well-Known Member

    Messages:
    1,072
    Likes Received:
    38
    Best Answers:
    0
    Trophy Points:
    140
    #7
    I think the problem is that "The Trading Post" was using "Kloster Ford" and "Charlestown Toyota" in its sponsored links.

    Google should have been monitoring it as it is their system.

    Thats my understanding anyway
     
    Calbert, Jul 14, 2007 IP