Has anybody done the radio advertising on Google's Audio ads? It looks like I can get 98 30 second spots for only 88 bucks! I have never done any kind of multimedia advertising, but my product has general appeal. Anyone have any experience with it?
my agency has ran a couple ad spots, but it has not proven to be highly effective and tracking results is almost impossible without spending lots. Plus, the radio spots are mostly surplus, so nothing prime time. But if you think you might land a customer at 3am, then id say give it a try