Just wandering what type of metrics you use when assessing the competitiveness of a new market (or keyword set) for organic rankings and how do you track the metrics and make a decision to go/no go withing that market (or keyword set)? A few I came up with: Overture/Yahoo No. Of Searches – using keyword suggestion tool Google adwords traffic estimates – adwords keyword suggestion tool Google No. of pages in index No. of ppc advertisers SEO quality for top ranked sites – incoming links (yahoo, msn, etc), on page factors, Usability quality of competitive sites – opinion based No. of competitors in yahoo directory (rough estimate) Competitors in comparison engines (rough estimate) Competitors in dmoz (rough estimate) etc I track via a simple s/sheet Make my decision based on a mixture of waiting factor that i apply to the above factors and gut feel