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ASO (App Store Optimization)

Discussion in 'Search Engine Optimization' started by Alia sharma, Jun 2, 2015.

  1. #1
    Hiii Guys,

    I have multiple apps and i want to promote my apps on appstore.
    Can you please suggest me the free ASO factors?
    How to promote Apps on Appstore?
    SEMrush
     
    Alia sharma, Jun 2, 2015 IP
    SEMrush
  2. garry420

    garry420 Member

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    #2
    Did you do any research in the forum or outside to get answers ? if yes i will try helping u by doing my bit as well
     
    garry420, Jun 2, 2015 IP
  3. Aryans

    Aryans Well-Known Member

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    #3
    Here is so many way to promote your app some important factor is below:-

    TV Advertising
    Social Media Marketing
    Co-Promotional Partnerships
    Use Your Own Mobile Site
    Get Your Users To Rate Your App
    Make Your App Buzz-Worthy
    App of the Day
    :- Have your app featured on an "App of the Day" service, such as App-o-Day(http://www.appoday.com/)
    Create a product video & Publish in top video posting sites like youtube.
    Use Dubbler
    Post on Pinterest
    Be obsessive about resolving negative reviews.
    Optimize your email signature.
    Consider offering a promotional price.

     
    Aryans, Jun 2, 2015 IP
  4. meethi jain

    meethi jain Active Member

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    #4
    Hi Alia, increse your app reviews and downloads and use right title and icon for you app
     
    meethi jain, Jun 3, 2015 IP
  5. patco

    patco Well-Known Member

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    #5
    Didn't heard about the ASO word until now.. Well, maybe the Social Media sites are the most important for this niche! :)
     
    patco, Jun 3, 2015 IP
  6. seasiaconsulting

    seasiaconsulting Member

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    #6
    Optimize your app for relevant title and logo, let users to rate your app and in case of negative reviews try to resolve with appropriate answer, explain everything to users may help to get your app on the top in Google App store.
     
    seasiaconsulting, Jun 7, 2015 IP
  7. TryMyApps

    TryMyApps Peon

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    #7
    Greetings, Alia,

    I think you could consider to promote your apps based on the following factors of Apple Algorithm:

    1. App utilisation (length of use, duration, retention app staytime, uninstall)
    2. App searches
    3. No. of downloads
    4. App ratings and reviews

    So I suggest you to optimize your Keywords, use sneak peek, and interact with your app lovers.

    * Keywords Optimization:

    Keywords are the top important and Long-tail keywords are highly converted based on my experience. Here are my tips and hope they could help you:

    1) Do app competitors research, contain their keywords in your keywords;----it means that your app will be shown under search results even if the app users were trying to search the app competitors' keywords;

    2) Use keywords selecting tools like sensortower, searchman, mobileaction to filter and choose the best keywords which could show your apps' advantage right on the spot;


    * "Sneak Peek" Strategies:

    People usually get interested in what they could not have for now and they would run for registration. Here are some tricks:

    1) A video promo, screenshots from your app, or just text like a blog post describing what your app will be about.;---Get the app users interested.

    2) Price drop for instant higher downloads;----If your app is at a high cost in the beginning, after a few days, give a quick, striking price drop for only a few days like 3-5 days, and notify the users that the higher price would be restored after 3-5 days. That is human psychology that drives users to purchase your app during the discounted/ promotional period.

    * Interaction with Users

    Users are the end customers who are the main source to bring us organic traffic for app promoting and marketing. Here is how I do:

    1) Share app information and update it time to time on social networks like Google+,facebook, twitter, blogs on tumblr, wordpress, etc.

    2) Invite the happy users to leave good comments and advise them to never hesitate to share my apps with their friends, families.

    3) Listen to users' feedback and make improvements accordingly: Update them when issues are resolved.

    Jasmine from TryMyApps.com
     
    TryMyApps, Jun 26, 2015 IP
  8. swasa

    swasa Member

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    #8
    Hi, Here are the best five free ways to promote your app for more downloads. These five tips will definitely help to enhance an app success.
    http://appstimes.in/five-free-ways-to-promote-your-app-to-get-more-downloads/
     
    swasa, Jul 17, 2015 IP
  9. isharamob

    isharamob Banned

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    #9
    Hey guys, there is some rules that will help you to improve your ASO.

    · First, you should pay attention to the keyword research in such services as SensorTower. You have to choose the right keyword, be wise and select it if you can compete with other apps which use it
    · Those who will read your app description are real humans, so don’t stuff it only with keywords
    · Your app’s title should be memorable, it must involve your chief keywords
    · Screenshots of your app must attract attention. So don’t take simple shots, make them shine! Don’t let that part of your app page become boring.
    · Your app trailer should be both informative and entertaining. It can show not only the purpose of your app but also creativity of the developers
    · Try to reply negative reviews as fast as you can at appstore and highlight positive ones
    · Your app logo is the first thing which potential users see scrolling appstore. So try to make it more noticeable
    · The category you choose for your app will determine your ranking in special area in the appstore. And it gives your potential users a better understanding of your app options
    · Keep an eye on your competitors, you might be missing smth
    · If you want to put a price to your app, put only those that make sense, cause there are a lot of free apps. You should make special offers to your users
    · Keep in mind that appstores in different countries require separate keyword research. Include local phrases, slang.
     
    isharamob, Mar 15, 2017 IP
  10. deepakrajput

    deepakrajput Member

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    #10
    You have to add SEO friendly Title & Description in your app & submit it to Google App Store.
     
    deepakrajput, Mar 15, 2017 IP
  11. chris chan

    chris chan Peon

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    #11
    Hi there, there are many factors affecting ASO,you can do if from the following aspects:
    App Title
    App title is the most important. Be sure to add keywords in title. According to research , using keywords in your title can result in up to a 10.3% increase in rankings.

    App keywords
    A report shows around 70% traffic of an iOS app is from keyword searches. When you’re selecting a keyword, you need to take keyword relevance, traffic, and competition into account.

    App Description
    Most of the users tend to rely on the description along with the ratings to decide whether or not they would download the app. One important thing to keep in mind is to make the description short and informative including all the important points.

    Localize app
    The performance of your app in one region can influence its ranking in another region. Have strings of the APK translated in multiple languages to localize your app. This will boost its ranking in multiple regions.

    Numbers of installs
    The more the number of installs you have, the better it will be for the ranking algorithm. You can get app install from third parties(like asotop1) to boost your app ranking.

    Retention

    Quality is again a big factor when it comes to ensuring longer app retention. App stores do take into account the retention rate of an app for ranking it. So if your app is downloaded and retained (and used often) without being uninstalled by most of the users, it is likely to rank higher.

    Get quality Backlinks
    Quality backlinks could be an important ranking factor for apps. Try including links to a number of relevant pages to improve your app ranking.

    Improve & Update Your App

    Another strategy to improve your app’s ranking is to keep improving and updating it on a regular basis.

    Hope those methods are useful to you.
     
    chris chan, May 15, 2017 IP
  12. Patel Jignesh

    Patel Jignesh Peon

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    #12
    such a great information sharing ... really i appreciate to all to share
     
    Patel Jignesh, May 26, 2017 at 4:49 AM IP