When I create a list of keywords, Google forecasts my daily impressions/clicks based on the MAX CPC I set. It's a handy little slider than I can move around to test different budgets. I understand it's impossible for this number to be accurate. However, Google is predicting I will receive XXXX number of impressions and XXX number of clicks, but once I save them to my account - every keyword shows "Under first page bid". Shouldn't Google know if the bid is too low before saving it to my account? What's the point of the forecast if it's SO far off?
Hey Kingofthewiki, Cool thread! Here's my question. I currently have a campaign with only two KW's, each within their own individual ad groups. Both have about break even ROI. I want to GEO optimize them to try and increase ROI. My question is this: Do I just GEO optimize the entire campaign (considering Google only allows you to change GEO settings at the campaign level)? Or Do I look at the GEO data at the Ad group level and then put one of the Ad groups / KW's in it's own campaign enabling me to target only profitable GEO locations for each individual Ad Group / KW? (My fear with this option is loosing Ad history, and quality score etc..)
I am in a highly competitive software industry and therefore cost per clicks are pretty expensive in Adwords. How much does CPC go down when increasing the keyword relevance from 5 to 7 or 8?