Ask.com - Women target market?

Discussion in 'All Other Search Engines' started by smgcrazy8, Apr 15, 2008.

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  1. #1
    Am I out of my mind or did I hear somewhere that Ask.com is now trying to target women with it's search function? It's no longer trying to compete with the Google's and Yahoo's of the world, instead trying to verticalize it's offering for women?
     
    smgcrazy8, Apr 15, 2008 IP
  2. ste1975

    ste1975 Well-Known Member

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    #2
    I have not heard this before.... but it would not surprise me at all
     
    ste1975, Apr 15, 2008 IP
  3. astup1didiot

    astup1didiot Notable Member

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    #3
    astup1didiot, Apr 15, 2008 IP
  4. kartik786

    kartik786 Well-Known Member

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    #4
    cool.. differentiation strategy
     
    kartik786, Apr 15, 2008 IP
  5. wade24

    wade24 Peon

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    #5
    Yes! according to Dave Rosenberg, he is all for Ask.com targeting their product, but going after "married women primarily living in the southern and midwestern United States" seems like a death march.

    I guess the power of Google really can't be beat...Microsoft should start targeting teens in the Ozarks as they realize they can't compete.
     
    wade24, Apr 18, 2008 IP
  6. overdrive

    overdrive Active Member

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    #6
    this is old news, but it could be good for them as they were losing money competing with google
     
    overdrive, Apr 18, 2008 IP