I found this news really interesting this morning. Not the most popular search engine, but they are making a very good effort at winning people over. news on wall street journal site http://online.wsj.com/article/SB119738061204320863.html?mod=googlenews_wsj
I think Ask will set the standard for other search engines to follow suit in the coming months, Privacy is one of the big battles at the moment.
It's definitely a big step in the right direction, I hope that we see more advancements about privacy and the lack thereof. It's definitely one of the things that scare "non-internet" people.