As a publisher, what do you need most?

Discussion in 'General Marketing' started by netdebut, Jan 24, 2008.

  1. #1
    Hello everyone,

    I recently posted a some questions on what advertisers need in the General Business forum, but now, I'd like to know what publishers need. Just as I mentioned in my previous post, I am not here to promote, I am here to find out how I can improve my program to make it even better. Thank you for your time and help on this.

    Okay, here it goes:

    1) What kind of statistical data do you need in order to make your publishing business better? Would you like to see which ads are producing the most CTR, the pages that ads are clicked, what country they're coming from, what else?

    2) Other than the ability to choose what ads to display and what advertisers to work with, what other controls would you like to be able to harness?

    3) Even though you earn money by publishing ads on your site, passive earnings from your referrals for the life-time of his account (whether they are an advertiser or a publisher) and a residual income when your referrals upgrade, what else could we do to make our program more appealing?

    I'm open to other suggestions you may have as being a publisher. What could an ad network do for you to make it better for you? Imagine I'm AdSense, YPN, Clicksor or whatever. Tell me what you need.

    I will do my best to accommodate you, the advertisers and my ad network - basically, a win-win-win-win situation (can't forget the visitors).
     
    netdebut, Jan 24, 2008 IP