I recently started a shopping site, and are now trying to drive some traffic to the site. Obviously, traffic with high conversion rate is the best. One of the method I read here is to advertise through a Affiliate program/network. However, there are so many programs out there, how would you decide which one to use? Most of the threads about affiliate programs here in this forum are from the point of views of affiliates, perhaps someone can share some information about this subject from the point of view of an advertiser. Anyway, any information would be appreciated. Thanks.