What are basic things which must be taken care for while writing article? What advantages can be exracted beyond one way links?
When writing an article you have to make sure you are offering information that is useful and is typo-free. Also, make sure the information you are writing about is related to your website content.
Ok thanks, now tell me what are the advantages one webmaster can get by article writing and submiting them ?
memorygreetings, If you are planning to distribute your articles on sites such as GoArticles.com, please keep in mind that the SEO benefit that was once derived from these sites is now almost non-existent. Instead of counting on an SEO benefit from this practice, you should instead be looking for raw traffic. Of course, this is the goal of any SEO category, so that's not a bad thing. Just keep in mind that it won't do much for your SEO.
A well written, interesting article will be republished by hundreds of websites. Each time the article is published, more people will click the article footer links to your website. On top of the direct traffic, these articles will also establish your company as a leader in the industry. The company name will become more familiar and you will gain their trust. If you can get a high quality site to publish the article, there can also be SEO benefits. Links from just the article directories won't help much though.