Article syndication links up your article to various well known sites. For this, it requires an informative content. However, there are many writers that pay a foul game with content. They use those keywords in their content which are widely searched but do not have anything to do with the original content. If this is the scenario, then that site will not be picked up by any popular sites and in the later period of time it will be banned. While writing content, the content writer should be well versed with keyword density, meta tags, alt tag etc. An article is a very strong weapon of any site. If an article is not interesting and informative then adopting article syndication also will not be make your site visible. So, it is very important that you make your content highly readable, interesting and up-to-date. Always try to freshen up your site.