here the skinny on this topic Article Syndication Amount to a Duplicate Content Penalty hope it helps your seo insights ........... lol To be as clear as possible with my answer I am going to break it down into two sections: one for those who syndicate their own content and the other for those who publish syndicated content. Please keep in mind, however, duplicate content is not an exact science or anything close to that. As I wrote this article, I often imagined exceptions where a penalty would or would not take place. That said the following answers are based on what my experience dictates to be the most common scenarios. Answer 1: Syndicating Your Own Content If you are sending out your own content for syndication (on other websites) you need not worry yourself with duplicate content penalties because you are the original source of the article. However here is some winning strategies you should use to ensure you get the maximum benefit from your article. First-off it is often beneficial not to syndicate your content right away but to wait a day or so after writing your article so that the search engines can index the content first on your own website. Why? Because if you syndicate your article before or at the same time you publish it on your own website a 3rd party site may post the article before you do. If that 3rd party happens to be highly credible your article might get spidered there before it does on your website which may reduce your website's exposure. This next factor is the most important: all articles must have a link back to a copy of the article on your own website to establish ownership. This will show the search engines that you are the original content creator, which will provide some backlink benefits and increase the chances your article will be found in searches. In some cases, like StepForth's, we have chosen to point the article to our flagship home page to build backlinks; another reasonable choice. The downside to such a technique is the original article on our news website is not often credited with the first publication because a source backlink does not exist. hope it helps