Article Marketing Tip - Why Your Title is Vital to Your Success

Hey all,

I've been on this board for some time (and been in article marketing for even longer) and thought I would offer some advice for anyone who is either a beginner with article marketing or has been around the block for a little while, but still could always use a refresher.

Just like the title of this post says, your title is probably the most vital to your article.

Why?

The answer is simple - When people out there are using search engines or going through article directories, the very first thing they will ever see is your title.

If your title is bland or boring, they will move on, never to look at your article. No matter how great the content that your article contains, if your title is horrible, it won't do you any good bit of justice. It's a great article wasted away.

Look at your local newspaper or magazine cover. The headlines are always clever and catchy, because it is the first thing you will see before you move on to read what the article is all about.

Make your titles interesting, but don't flat out lie in them, either. If you're going to have an outrageous title, you better have a great article to back it up.

So, if you want to hook your readers upfront, remember: the better the title, the better the potential for more traffic!

Hope you enjoyed that small tip - I'll post up more from time to time when I get the chance.

-Bryan

 

Key word optimized titles make a huge difference.

 

Forget the outrageous lie or exaggeration -- people see through them and won't bother to read your article in the first place. Instead, come up with an informative or interesting headline and you'll grab the right attention.

Yes, keywords can matter especially if your article is written in such a way to invite the right AdSense ads to go along with it.

 

The title is the very first thing someone reads.

So if someone reads it and it isn't interesting then don't even bother

 

This is a real good piece of advice. Thanks for the information….

 

thats a great tip - i agree - and titles i believe are imp not only becoz of reader's perspective, but also from search engine's perspective..

 

Hi everyone
I wonder if its not the combination of both- the title being catchy as well keyword optimised.
One cannot be done at the cost of another.
Look forward to more tips from you Bryan
Regards

 

One thing I always do is have my main keywords in the first few words in the title if at all possible.

Mm

 

good tip. very important and very true.

 

For a title to be both keyword optimized and catchy you will sometimes need to make it a bit longer than average. I sometimes use a storyline teaser such as:

"How [Keyword phrase] Caused Me/Someone/Something To ... And ..."

Stuff like that seems to work well. Think of the great film title, Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb

 

Yes, you are right in saying that title is one of the most important aspects of an article. That is what catches the fancy of a reader before the content does.

 

Good reminder advice! I've been slipping in the title creativity arena lately. I'm too SEO-driven, guess you could say. But you're right: I'd probably draw even more blog traffic if I put more love into the title, not simply go for the SEO jugular - which is always boring as a title.

 

And its even better if we could provide 2 good titles for both Spdiers and Users. Or just with 1 same title for both. It requires good SEO copywriting skills.

 

From SEO standpoint, repeating your main keyword twice in a natural way in the title really helps...

 

I find that writing good titles is harder than writing the whole articles. I start with the keyword in there and also in my opening sentence for SEO but it's so hard to not be bland. David Hurley's suggestion is great.