Article Marketing Strategies

Discussion in 'General Marketing' started by ImCanuck, Jan 21, 2008.

  1. #1
    Hi,

    I was hoping to get a fresh perspective on a strategy I was going to try. I have a review site that I have mainly concentrated on one market and have written about 25 articles over a long periood of time I ranked well for a little while on some long tail keywords at ezinearticles. I did a little more link building and wrote a few articles and published them on my site and got better rankings for these articles.

    I am moving into a more lucrative, but also more competitive market (finance) and so far I have written a couple of articles on this topic and submitted them to some article directories there will be more articles to come.

    The hompage of my website is generically named but concentrates on a totally different market (internet marketing) - I am wondering if this will hurt me trying to move into a new market. I do have a sales page for the new market along with a few articles.

    I am wondering if I should build more links to the finance pages first through article directories and then post new articles on my site after I have built these links. Or should the incoming links to my homepage help although it is about internet marketing and not finance? I am stuck and any feed back would be appreciated very much Thanks.
     
    ImCanuck, Jan 21, 2008 IP
  2. cpruitt

    cpruitt Active Member

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    #2
    Although a lot of the SEO experts will tell you otherwise, I would suggest you
    look at Jon Leger's Search Engine Myths Exposed. In it he points out and shows
    with evidence that it is possible to get ranked by building links with your keywords
    as the anchor text even if your website covers many different subjects.
    It is worth thinking about.
     
    cpruitt, Jan 22, 2008 IP