Article Marketing. How effective is it?

Discussion in 'General Marketing' started by Glazyd, Jan 24, 2010.

  1. #1
    I hope a lot of people there use this marketing vehicle. It truly has a lot of potential. What are the effects of this marketing strategy for your business?
     
    Glazyd, Jan 24, 2010 IP
  2. gocali2009

    gocali2009 Active Member

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    #2
    Article marketing is the bread and butter of internet marketing imo. It's the best way besides PPC to get targeted visitors.

    Article marketing doesn't just mean submitting to Ezine anymore. Web 2.0 is also article marketing.
     
    gocali2009, Jan 24, 2010 IP
  3. Mainostoimisto

    Mainostoimisto Peon

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    #3
    So what are the other ways to get value of submitting articles... becide the traffic from Ezine?
     
    Mainostoimisto, Jan 24, 2010 IP
  4. SeanSupplee

    SeanSupplee Member

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    #4
    Article marketing does a number of things for you and heres the short list

    1. Quality backlink to your site
    2. Rank higher for search results
    3. Traffic that comes from those searches
    4. Brands your name
    5. Brands your image

    Article marketing is effective however it seems to have become a huge numbers game as more and more people start doing it.
     
    SeanSupplee, Jan 24, 2010 IP
  5. Snake Blisken

    Snake Blisken Peon

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    #5
    Article marketing for me is just another form of backlinking. Don't get me wrong, i do think there is allot of potential in this form of marketing, but social media does offer more.

    I keep my great articles for my quality website, that way i drive the traffic, constantly and allows me to better my sales. But 1 out of 10 articles i will submit to directories to help establish backlinks and traffic.
     
    Snake Blisken, Jan 25, 2010 IP
  6. kafeier

    kafeier Active Member

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    #6
    good idea ,
     
    kafeier, Jan 25, 2010 IP
  7. aww.ashley

    aww.ashley Guest

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    #7
    Could anyone describe all the ways to increase back links????
     
    aww.ashley, Jan 25, 2010 IP
  8. Snake Blisken

    Snake Blisken Peon

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    #8
    Please don't Hi-Jake threads!

    Backlinks = Article writing, blog commenting, link exchange, Forum posting, and so on!
     
    Snake Blisken, Jan 25, 2010 IP
  9. COBSolutions

    COBSolutions Well-Known Member

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    #9
    Pure article marketing itself cannot work wonders,though it does work
    Google has grown smarter, you need to get those articles online, everyone knows about it
    But do you know that article directories have grown smarter too, so just by blasting an article all over the internet is not going to help anyone, neither you nor the article site owners
    Plus, it creates junk all around the internet, and search engines hate that kind of junk and de index them over a period of time, get those articles with value for your article page visitors, give them something to read and enjoy and that way you literally force them to click your links, of course that stays as a backlink in the eyes of google
     
    COBSolutions, Jan 25, 2010 IP
  10. Johnta

    Johnta Peon

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    #10
    I read about article marketing, the Number of ebooks out there about article marketing is enough to say it is very important in IM
     
    Johnta, Jan 25, 2010 IP
  11. DubDubDubDot

    DubDubDubDot Peon

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    #11
    ... or maybe it's just the legions of idiots writing their stupid "make money online" ebooks trying to hook you into it.

    haha

    Article marketing is only as good as your writing, what you are pushing and how many people are reading it. This is not the silver bullet that the DP community will have you believe.
     
    DubDubDubDot, Jan 25, 2010 IP
  12. Johnta

    Johnta Peon

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    #12
    This is another proof that Article Marketing is Very Important, even Ediots want to sell :cool:
     
    Johnta, Jan 25, 2010 IP
  13. herwin

    herwin Peon

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    #13
    For my business it gives just a lot of high quality backlinks and I get some good traffic from it. I don't get traffic for all my articles but then I am just happy with the good backlink.
     
    herwin, Jan 25, 2010 IP
  14. theor23

    theor23 Active Member

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    #14
    You want to have alot of relevancy to what you are promoting. Keywords you know
     
    theor23, Jan 25, 2010 IP
  15. tangyi

    tangyi Peon

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    #15
    it's a good way but sometimes you need to do it in a popular way

    1. not only write but also podcast
    2. make article contain pictures and even video
    3. leave free useful resources links
    4. "top 10" or "best 3" titles are always effective
     
    tangyi, Jan 25, 2010 IP
  16. Justin Lewis

    Justin Lewis Peon

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    #16
    Definitely article marketing is good, but you have to make sure to build those backlinks.

    Just as Tangyi has stated above, you will find that videos can be very affective. I am just now starting to implement videos into my own websites.
     
    Justin Lewis, Jan 25, 2010 IP
  17. Jalpari

    Jalpari Notable Member

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    #17
    article marketing still work for traffic and quality backlink, web 2.0 properties are also way of content marketing.
     
    Jalpari, Jan 26, 2010 IP
  18. Monopuff

    Monopuff Peon

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    #18
    Article marketing is a backlinking strategy that is not as effective as it used to be by itself. It should instead be used in combination with a lot of different methods.

    Unique content is important, but you don't want to just dump it all in a article directory and hope for the best. Your best bet is to create a number of different web 2.0 sites (blogger, wordpress, squidoo, weebly, etc) and use all their "link juice" to point back to your money page.. Google places importance on relevance as much as PR, so while a site like ezinearticles is a good way to get a high PR backlink it's not the be all end all.

    Hope that helps a little.
     
    Monopuff, Jan 26, 2010 IP
  19. Justin Lewis

    Justin Lewis Peon

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    #19
    I love article marketing, its strong. But you have to remember to build backlinks at a steady pace.

    Don't overhaul the system or you'll end up getting in trouble.
     
    Justin Lewis, Jan 26, 2010 IP
  20. Kali Kola

    Kali Kola Peon

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    #20
    I love article marketing because I like writing articles, so it was the perfect form of promotion, backlinks, and sales pitch's, all at once.
     
    Kali Kola, Jan 26, 2010 IP