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[Article] Leading Online Customers Into Your Store

Discussion in 'General Marketing' started by mikhailblaze, Jul 8, 2015.

mikhailblaze Member

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Here's an in-depth research and analysis article (complete with stats) complete with tips in leading customers to your store (both in the virtual and physical world).

They are – and in most cases, a physical store could increase sales based on factors like location, level of customer service, and availability of products. Today, it’s not enough to simply have a website OR a showroom. You need BOTH. Retailers must understand that the future rests on being able to properly integrate customer on- and offline experiences.

In order to do this, you must first understand consumer behavior. Why do they go online for purchases? What prompts them to visit a physical store? Recognizing buying signals equip retailers with the knowledge they need to develop smarter, more personalized services.
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Link to full article: http://retailnext.net/blog/leading-online-customers-into-your-store/

Please share what you guys think about this!

mikhailblaze, Jul 8, 2015 IP

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