Article/Bum marketing and no conversions! What am I doing wrong?

Hey, there are a couple of things you might want to take note.

1. Weight loss is a very competitive niche. Simply writing a few articles will not cut it. Mass action is what differentiates you from others. I have more than 1000 articles that have collectively brought in over 1.5 million unique visitors to my articles over the span of 1.5 years. And of course, that brought in a ton of income as well.
Try targeting less competitive niches.

2. Observe the standard article writing rules to rank. Keyword density, long tail, LSI rules ie feed synonyms and related keywords into your article. Keyword length should ideally be around 300 to 500.

I saw your landing page. It is too plain. You might want to add a "weight loss story", testimonials and images. Have a main banner that attracts the attention of your prospect. 1 link in your resource box to your review landing page and the other link to a squeeze page to follow up with your prospect. From my own experience, weight loss conversions especially for ebooks can be rather poor with too much competition. They tend to respond better to weight loss physical products.

If you want to really learn how to article market for huge profits, I recommend that you read Article Cash Robots.

 

All guys elaborated on the article side and sprinkled some good ideas around but only homebizbuilder brought the landing page to attention. I think that is your main problem. You need to put lots of effort forth to convert your visitors.

If you paste Google Analytics code (which you should do) you'll see that your bounce rate is close to 90% (estimate)

Now there:

• The picture doesn't work. Don't ask me why, just get another picture. She's just not selling
• Black on blue doesn't read. Besides, you don't need this chunk of text up there.
• Title. Get a new one... "How to Lose Weight Systems Reviewed"... Look at it from your English-speaker perspective. Does it read? Your articles are OK, I know you can do better with the title.
• Yellow background bits. Readers just keep skippin' them. If there's something you want to draw the reader's attention to, start it on a new line and colour the text (blue, navy, maroon) so that it stands out from the black body text.
• Add more text. Your landing page is too short. I would probably, install WordPress and create a mini-site instead of a single landing page. If you pick a theme where there's a nav-bar on the right side, you can still keep your sales copy and incentives on the right side constantly.
• Your target audience is mainly housewives who need some nip-n-tuck. Would a housewife buy something from Clickbank? LOL Go to Linkshare or CJ and pick a reliable program, preferably something with a well-known name.

Using MS Word or FrontPage doesn't necessarily provide the best results. The code contains too much junk, bots don't like it. (not that I have something against MS)

 

I am not sure Clickbank is the best vendor for many products.

I should think it doest look good to many customers. Its getting old perhaps, people wont splash on ebooks anymore.

 

Very true and well said!

- Michael

 

My advice to the OP would be:

There is a massice ammount of competition in the weight loss niche, and there's even more on a daily basis because newbie marketers often make the mis-take of jumping on the biggest product going or the biggest niche market.

Try a smaller niche, remember niches can be anything from Quit Smoking to Lake Fishing.

Also the thing is with bum marketing is: you need to make sure you SEO is done properly, that's what's going to get your traffic, as well as decent articles and A LOT OF THEM. If you sort out your SEO/Keyword Phrases and keep writing more and more articles then you will make money through affiliates.

Teenage Genius

 

Article marketing is not the only thing you should be doing. It will drive a mediocre amount of traffic over al ong period of time. The reason people do it is because once the articles areu p on directories, you don't have to mess with them again. Consider it a long-term investment. However, paid advertising and PPC is where you will likely see more immediate results.

The problem is that you need to advertise on sites that can bring real traffic and this niche is very competitive. I'm in it too!