Hi all, I know this is my first post here, which is probably an indication that I need help ... lots of help. I have a great product which is geared towards the Winter Olympics. It starts February 13, 2010. That means, after launch next week, I've got a selling window of about ... let's say conservatively 80 days. Not much, I know. I'm a journalist with 20+ years experience, so I have a reasonable grip on content and consumer desire. My partner is a web guru, so he has all the techno bits and pieces talking to each other. We know it's working. But I need help from marketing experts to blitz the international market - it has potential in all English-speaking markets. Anyone know how we can approach the challenge of blitzing the market in 80 days?? Thanks in advance, Simon.
Anyone with experience, who can genuinely help you, would ask to see your site and the product before moving any further. Good luck with it.
Thanks Philip ... absolutely, we're pretty proud of what we've done so we'll be happy to flash it about!!! I was hoping today, but apparently technical stuff takes time that's why they leave the content to me and tell me to stay well away from the Apple key! So if we do it right, do you think it possible ... to blitz the market in 80 days, that is? Or am I being far too ambitious? The nature of our product (we're creating interactive form guides for each event, by the way, which is of value to Olympic onlookers ... and extremely valuable to sports punters) is that it must be timely, or else it's useless. I guess the upside is that we have probably the most topical product on the market ... the downside of course is that we're cutting it fine in terms of opportunity.
Honestly...I'd probably look at coming up with something else that has a longer lifespan... but - if you are going to do the Olympics product, you have to move really fast...every day that goes by from now on is just money down the drain...