I know that some marketing pros use this software. I also tried this for some project and it save a lot of time for the marketing. I didn't pay for it for myself so I can't tell you about more about the value. It's your choice.
A way TOO expensive for me... Especially since there are some other tools doing all the same link building things, but 5 times cheaper.
I have it, but I got it way before the proce went up. I guess if you're pricing it as a time saving it's paid for itself many times over.
Well, I tried the standalone Arelis (before they started to bundle it with IBP), and in my experience it was OK. Nothing special, though. And too pricy (around 300 bucks for my needs) -- so I didn't buy it. I also tried the standalone IBP and didn't see the value of it. It's onsite optimization reports wouldn't tell me anything I didn't know, so I didn't buy it either. If you really need both link building software and onsite optimization software combined, you might give it a try. However, the price would be way too steep for me, especially since I know I won't be using the IBP part... If it's just a link building tool you need, you might give LinkAssistant a try. I settled for it after I tried both SEO Elite and Arelis. Also, there was a pretty informative comparison of various SEO link building tools available, let me see.... Here it is: http://www.articlealley.com/article_55942_62.html Of course, the best way to deal with it is to try them all and decide for yourself. Use the trial versions if available, or buy a full version and get a refund afterwards if you are not satisfied. Warkot