Are You What You Buy?

Discussion in 'General Marketing' started by Jerad, Sep 27, 2006.

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  1. #1
    If we were, in fact, shaped by our possessions, we would expect to find that people resemble what they own—sort of like the popular notion that over time dog owners start to look like their canine companions!

    Do people prefer products with brand personalities similar to their own?
     
    Jerad, Sep 27, 2006 IP
    DaveEMG, Bombaywala and Angeleyes like this.
  2. LiquidStyle

    LiquidStyle Guest

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    #2
    Nope. We aren't.
     
    LiquidStyle, Sep 27, 2006 IP