A strange thing happened to me on Amazon in December, my sales dropped way off, which greatly surprised me. I had been experiencing a steady increase in sales through the previous six months. And I was expecting a great Christmas. What was wrong? On examining the items that have been clicked on over the last few months - I realized that my websites promote personal items and not gifts or merchandise that you would generally buy for someone else. For example, my weight loss niche site sells a lot of dieting items, but you don't give someone a "you have to lose weight" gift. Such a site promotes items that are for personal use only. While I am happy about my annual sales, I want to do better during Christmas, next year. My thoughts are to add sites related to toys, games and electronics. Does that make sense?