just want to know if these are decent stats. This is for just a few keywords in one campaign I'm trying. I have several other campaigns and ads this is just one sample. Guess I should mention my ads are very targeted. Geo-targeting as well as keywords specific to our services.
You should also ask are those clicks converting? You could have the best CTR in the world but with no conversions you are wasting money.
Well...Geo targeted ads always do well and also gets low cost click as compared to country targeted. Your CTR is really great. Cheers...
Numbers like these mean nothing really. You don't tell us your average position. You also don't tell us your QS. That's the number that truly tell you how you're doing. A 3.5% CTR for keyword with a QS of 5 does not have the same value as the same rate with a QS of 10. A 10% is pretty good but if your QS is 6, it only means that you are just average compared to other advertisers. Don't forget about conversions too. I know they are good from previous posts so keep improving.
That is not enough information. You need at least 20 sales to see more accurate numbers. Some good numbers are 20 sales for every 600 clicks for every 15000 impressions. So you need more numbers to see how you're doing. Hope that helps.
Which types of payment are you using, PPC or CPA ? With PPC it's really not bad, but with CPA it's not good. You should try to optimize your ads.
To answer your question, yes I think they are decent. As others state, quality and conversion is more important. But, you have the first step right. If you were sitting there with .1% CTR there would be a problem. /*tom*/