Are There Tools To Research Kw's or groups on Twitter - where should I put my focus on and investment of time and money to find my target market in social media. If you were in my shoes would you target homeowners on facebook or twitter, not sure how to find out where to put the focus on since I been tool that twitter is better then facebook. I have great content to share with home owners but how is it best to deliver it through twitter or facebook, I am afraid if I outsource it they may not do a good job at building a following not sure what it takes to tweet, how much knowledge a outsourcer will need in real estate to tweet and build a following......confused