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Are there any creative hacks for providing product experience for D2Cs?

Discussion in 'eCommerce' started by nikkiwi, Apr 11, 2019.

  1. #1
    A friend of mine is producing high-quality coffee machines and decided to go full direct-to-consumer. We've currently had a discussion about him being frustrated that despite being able to offer a great, stylish coffee machine at lower than comparable retail prices, he is having trouble delivering that product experience to potential customers - and losing out to brick and mortor retailers.
    Do you know any smart ways aside from pop-up stores (doesn't have the resources) and the like? Anything that's working well? Or hasn't?
    nikkiwi, Apr 11, 2019 IP