Okay, so is it just me ? If I click through on any Clickbank product link, I immediately get put off by the template type landing page. The product landing pages all look the same, down to the fake packaging pictures and signed guarantee boxes. I can't help but think "scam" when I see them ... Are there ANY that don't look like that ?
me too... but somebody told me that they do convert very well and we shouldn't be reinventing the wheel.
They do convert very well when they reach out on the emotional level. Even if it looks a little too in-your-face, if it's telling you exactly what you want to hear to make yourself feel better about whatever it is, chances are you'll at least look a little closer, and maybe eventually be sold on the idea enough to buy the product. I agree, though, it's a mind-shift from the more subtle advertising of bigger companies, but the difference is that not only do they have a huge advertising budget, but they also have so much brand name awareness that all they need to do is pop a new product out there, do some basic advertising, and bam, tons of sales,... whereas the average "little guy" marketer realizes that since he doesn't have any brand awareness, he needs to push what the product can do as soon as possible, and often times, the hook is the "cheesy" part of the sales page. -T