I sat in a seminar today and listened to a guy from a major PPC company who gave a quick run through of what his company does, (and this is the briefest of two point summaries you'll ever see!): 1. Pay for ad placement in the Google search engine results above the organic results for a whole range of keywords related to the client's product on the client's website. 2. Take a client's website, (or build a new one for them), and change it so that it becomes a landing stage for converting traffic to whatever the product is - when a user searches in Google, and clicks on the paid for ad at the top of the page. My thoughts, (and apparently the thoughts of one of these guys clients as well!), was that the brand image of the company could somehow be lost in the redesigning of their website into a "PPC website", (even if there was a click through to the regular client's website). On top of that, there was no mention of "what the visitor wants". Admittedly, the case study examples he showed us had very good "PPC conversion" websites - but some seemed like they weren't "in character" with the original company website. Have I got this wrong? I mean PPC built websites sure seem like a good idea for the company involved - they get to sell their product in a more cost effective way on the web. But if the company was more than just a single, (or multi), product selling organisation - like they had a message, or a function, or a family, or some other reason why people liked that company and returned to their website, (before the PPC conversion) - would all that now be lost? Can someone help me out with my ramblings, please?
I'm not sure this guy knows entirely what he's talking about. Running a PPC campaign and sending traffic directly to your homepage is a good way to waste money FAST. A homepage should be just that, a portal to the rest of your site. When doing PPC, you should have specifically designed landing pages that correspond exactly to the ad people are clicking on. If you present the product properly on the landing page, the likelihood of converting those clicks into sales goes up significantly. And the idea of taking your homepage and trying to turn it into a landing page just won't work. You can't properly show and sell every product or service you have on just your homepage..that's what the rest of your site is for and what landing pages are designed to do. If you have a nice branded website that sells products, say Dell for example, you would never send PPC traffic for a Dell Inspirion 8700 directly to your homepage. That would be a waste. You'd send the visitor to the product page or a pre-sell landing page designed around the Inspirion. I'm thinking this guy probably couldn't create a landing page that converts even if he stole one.
either way - the search engines are now trying to clean it up and get rid of those 1 page wonder landing pages, it's time for us to start building higher quality websites..
As i know, the ads are not on the main page as this is not allowed. Normally we place a video clip on main page and the video exists for SEO purposes. When driving traffic, always drive it to the home page. It is then up to the person if they click through the site and ultimately click on the ads. Doing otherwise can result in your site losing access to the ads from the provider.
Are you saying that if you're using Google Adwords to drive traffic to your site via PPC that you should always send the person who clicks your ad to your homepage? This is the most idiotic thing I've ever heard and if this is actually what you're doing, then you must be losing more money than I can possibly image. Why on earth would you do that? If your PPC campaign includes ads that are targeting people looking for Prodcut XYZ, sending them to your homepage which includes half a dozen products instead of your page that actually features Product XYZ will not result in sales. It will result in paying a lot of money in PPC that doesn't convert. I'm thinking that maybe you're confusing PPC with being an Adsense Publisher. These are two different things.
Ya. Perhaps i'm confuse woth this two. I have using Yahoo Search MArketing to run the campaign. Then i pay for the traffic where brought from them, which means the traffic source from them. So, i have my ads and adsense in some oages but not home page. Whatdifferent bettwen PPC and with being an Adsense Publisher.Please advice.
The short version: PPC is when you advertise your site on Adwords, Yahoo Search Partners, Microsoft Ad Center, and you pay money each time your ad is clicked on. The other side of this is being a publisher. If you publish other peoples advertisements on any of these programs, you get PAID ever time someone clicks one of the advertisements. Just opposite sides of the same program. Now you could use Yahoo Search Partners to advertise your site with a PPC campaign..and then publish Google Adsense ads on the site your advertising...in the hopes that what you pay on Yahoo is less than the money you receive per click with Adsense. This is a form of Arbitrage...frowned upon but it can work.
Thanks. Great idea. As im now are the 2nd one. Which i publish other peoples advertisements on and get PAID ever time someone clicks one of the advertisements. Therefore, back to the question, can we straight link the trafic to this adsense page? Will it result in my site losing access to the ads from the provider?
I don't see why not. Now if you try to use Google Adwords for your PPC advertising and link it to your page with Adsense...you might run into some issues. But you can try it with Yahoo or MSN and see if you can make a profit. Be careful...it's easy to lose money doing this.
To make it more solid: 1. What issue i might run through? I not really get your point here. 2. Why and what is the factor that will cause me los money in this way? 3. Any ohter better way rather than use PPC (since you said have the risk over there)?
1. This is called Arbitrage. You pay Google for clicks in the hope that people go to your site and click on your Adsense ads. Google doesn't like this. If you do it, get the PPC traffic from yahoo or msn. 2. If you end up paying more for the clicks you're buying than the clicks you are getting on your site...you will be losing money. 3. If you can do some SEO and naturally get good search engine rankings, then you won't have to pay for PPC and your traffic will be free. All the Adsense clicks you get will be profit. If you're using Adsense...this is the best way to go.
Ya, i get you. Thanks for all the hard work here. Instead, as normal, I do use natural traffic also, via twitter and forum. 1.I do keyword research and participate to do SEO ranking too, mind to share with me your SEO ranking tactics? 2. Now what im doing is use Yahoo Search Marketing to bring traffic, and if direct link to my adsense page also will be ok? 3. "You pay Google for clicks in the hope that people go to your site and click on your Adsense ads. Google doesn't like this. " You means if i use Google for adwords(PPC) and use google for adsense, then bring traffic to my adsense page, Google does not like it? 4. Is it same with if i use Yahoo for adwords (PPC) and use Yahoo for adsense, then bring traffic to my adsense page, Yahoo does not like it?