I own a site that focuses on personality tests, filled with quizzes like "What is your dominant characteristic?", "What animal are you?", "Are you an optimist or pessimist"? I want to drive traffic to it through Facebook ads, but it says the following in their guidelines. Ads may not assert or imply, directly or indirectly, within the ad content or by targeting, a user's personal characteristics within the following categories: i. race or ethnic origin; ii. religion or philosophical belief; iii. age; iv. sexual orientation or sexual life; v. gender identity; vi. disability or medical condition (including physical or mental health); vii. financial status or information; viii. membership in a trade union; ix. criminal record; and x. name. I am wondering if an ad like this: would break the guidelines? Do personality tests/quizzes imply a user's personal characteristics by nature?
Hello! If in the quiz there are not questions that make the user answer things related to his race, sexual orientation, religious beliefs or other personal things, there should not be any problems. Even more, this kind of quizzes are very popular on FB. Good luck!