Facebook is mass oriented. Your product (massage) content has to be spot on it should be in "FRAME". This is only reason why business biggies not trying to promot their product. If they fail in it, then company could loose product credibility and "IMAGE" in consumer's mind. Content Has to be bang on target ! But there ARE Big company who are doing quite well on Facebook. e.g. FMCG sector(company).Cheers!
I agree with the study, I do feel that some people are getting bored with Facebook and other social media sites. Facebook is definitely doing as much as it can to prevent this, they have made FB extremely accessible, they change it up quite often, they cater to all age groups and they try to get you addicted to it. For example, if you deactivate your account, it is very simple to reactivate it without losing any information. I must say that FB is a very power social media site but it IS a trend and it won't be surprising if we see a decline in its popularity in the future. I think that social media will always be a powerful tool but it may have to change/ adapt to keep its popularity. With all of this in mind, FB definitely still has a long life left, it has become a part of our daily lives and whether you like it or not, somehow you can't live without it.
I don't think so because while surfing Facebook you are out of this world and you don't even know that you have passed 4 to 5 hours on it.
Most people get tired on social neatworks ... they got tired on mIRC, hi5 , myspace... why not on facebook? lol ... common living all day long on facebook it's not a life.