I've been reading a lot about the 23 questions webmasters should ask ourselves about our sites. I've posted them below. Is there any evidence to suggest that Google is using human labor to review sites? The 23 questions seem beyond the capability of any algorithm. They seem more like human judgment. I would love to hear more thoughts on the subject.
Here are the 23 questions. (I've pasted the 23 questions below) Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? Would you be comfortable giving your credit card information to this site? Does this article have spelling, stylistic, or factual errors? Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines? Does the article provide original content or information, original reporting, original research, or original analysis? Does the page provide substantial value when compared to other pages in search results? How much quality control is done on content? Does the article describe both sides of a story? Is the site a recognized authority on its topic? Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don't get as much attention or care? Was the article edited well, or does it appear sloppy or hastily produced? For a health related query, would you trust information from this site? Would you recognize this site as an authoritative source when mentioned by name? Does this article provide a complete or comprehensive description of the topic? Does this article contain insightful analysis or interesting information that is beyond obvious? Is this the sort of page you'd want to bookmark, share with a friend, or recommend? Does this article have an excessive amount of ads that distract from or interfere with the main content? Would you expect to see this article in a printed magazine, encyclopedia or book? Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? Are the pages produced with great care and attention to detail vs. less attention to detail? Would users complain when they see pages from this site?
It is surely not possible to review all the websites, Buy I think google have a system which shows red flag to a website if it robots thinks something is wrong and may be for small and new websites if enough redflag are raised the site is automatically slapped or if it is a big or website with a lot of links it might be reviewed by real peoples before being slapped.
Surely google has capacity to come up those technical questions into mathematical values that can be integrated into their algorithm..
I don't think that all these 23 points will be interrogated by human labor, given the vast volume and continuous output of web pages churned out every second on the net...
Not for all websites. But I have heard that Google is using 3rd party companies to outsource this work mostly in east European countries. So, if for some reason your website is flagged by the algorithm, I think it does get reviewed by humans.