I have often read that the way to go was to have a niche site or blog. In your experience, which of your sites or blogs performs better, the one big blog/site with multiple subtopics or the blog/site dedicated to a single topic?
single topic, and niches rule. I have sites that get 30 daily visitors and earn way more than my big sites with adsense and chitika
I think targeted niche sites work better for several reasons. First off they are normally much easier to market and rank in SE's since you are targeting terms that don't have the highest competition. PPC is also much cheaper. Also the visitors you do get are from more specific searches so the sites usually have a much higher conversion rate than more generalized sites. I don't think you want to be too focused on a single object or product, otherwise you wont get enough traffic to matter, but targeting a specific category of an industry seems to be the most efficient way to go.
niche is good. not too tight, not too broad. then you get constant traffic with very good conversion (even with low traffic).
The trick is finding a niche that isn't too saturated, yet allows for a good amount of content. Not always so easy to do.
U target those 30 visitors... look at it this way some big sites get 3000 visitors a day but they are looking for wide range of things so your convert or CTR is low 5 to 10 % while you have 30 visitors looking for that specific niche or item so your converstion or CTR is high 50 to 90% Please small niche areas are easier to target and rank for then large ones...
Yes, I have notice this problem too. Sometime I got $1 per click with a small amount of visitors, but when I bought some traffic to it, it actually reduce my earning from $1 per click down to $0.20 per click, that is even with more pageviews and more unique visitors. I don't know how they get that kind of figures. I guess this means let the traffic come natually.
That depends on what kind of revenue you are going after. My e-stores do great and I sell hundreds of different products. If you are going after affiliate money/pay per click, it really doesn't matter if you use a single topic or multiple topics (in my opinion, of course ). Just point the right links at the right pages and it will rank just fine. My best performing page (adsense wise) is a single page on a topic that has nothing to do with the rest of my website.
you're all cool guys. I am a newbie blogger and web publisher. And Im new to these kinds of stuff and you have already raised my experience to another level. keep on posting. thanks.
It also depends on how you plan on driving traffic to your site. If you are relying on organic SEO only the more targeted the niche, the better. If you plan on using cpc then you can go more broad.