Are landing pages really necessary?

Most of the offers on Azoogle seem to have their own landing pages. Is it enough to just launch an AdWords campaign and point it to that pre-made landing page, or is it better to create your own and just use an affiliate link inside your page? Would it be enough to purchase a similar domain and redirect it to the pre-made landing page?

If the former, what's the reason for spending the time (and money) to create your own when one is provided for you?

This is what's stumping me at this point

Thanks!

 

I agree with you. Somehow they say that a landing page is good because you can pre-sale your product or service to the visitor and you can have some control over the ad copy and so on. However sometimes, the landing pages provided by the affiliate company is pretty good and optimized for the offer.

Like you, sometimes that make me think about creating a landing page for every offer. Usually I use their own LP instead and never tested with my own.


cheers

 

Thanks for the response iComunik. Have you ever tried registering a domain similar to the offer and redirect to the offer's own landing page?

 

the biggest reason for LP is sometimes the actual landing page is just an image or mainly images which isn't good for googles quality score.

 

Most landing pages will get you high minimum bids on adwords, plus adwords will only allow one display url per search result page. This means you have to create your own and hope adwords likes it.

If you're just doing organic traffic, then you wouldn't need to have a landing page in between your ad and the actual merchants site.

 

Yes. Use landing pages to your advantage. Create. Presell. Tweak. Repeat.

http://www.cpa-affiliates.com/landing-pages-are-key-to-making-it-in-affiliate-marketing/

 

With landings pages you create, you can pre-sell to your visitors plus your landing page will not look like many others on the web. Another thing that you should do is link to any landing page so that you get rid of the referrer information so that affiliate networks or affiliate program owner can't see it. If they can and you are using ppc, then they can see the keywords that the users are clicking through and therefore may use them theirselves.

 

Isn't it illegal to use affiliate links in Adwords campaigns?

 

I wrote a post on this subject directly, here-

http://www.afftoolbox.com/2007/11/27/do-i-need-a-landing-page-for-affiliate-marketing/

 

No it is not. There is a lot of competition though.

 

depending on your niche, be prepared to spend big bucks to make any real roi with adwords

 

<2 cents>
I read once on a post that a landing page provided by the company with a phone number almost always gives you a lower conversion rate. I haven't tested that, I just normally stay away from those types of ads.
</2 cents>

 

Depending on the offer you're promoting, sometimes NOT using landing pages is the best option. One offer I'm promoting out of Azoogle has been making me on average $9,000 gross monthly ($5,000 net income after PPC expenses) and I do a straight transfer to that offer from my website.

I have found that it is typically good to NOT use landing pages if:

1. You want to test an offer to see if it converts.
2. You are promoting a VERY niche offer with not much competition (no more than 2 search pages of Google Adwords PPC competitors)

I have found that it is typically good TO use landing pages if:

1. You're in a competitive market (ringtones, dating, insurance, cash advances, blah blah blah!)
2. If the offer you're transferring a customer doesn't do a good job selling the customer.


God Bless!

 

Anyone got good examples of landing pages and how they performed?

Sheff

 

I just stumbled over this Adobe Products affiliate page (getcs3.com). clever design, catches emails, and tons of affiliate links to the products combined with decent content. Apparently he uses the Adobe affiliate program.

 

What a SWEET design! I am SO going to integrate that style in my future designs!