I just encountered something strange... I have broad keywords set to: - blue widget - red widget - big purple widget I don't have any keyword for widget just by itself. Yet when i searched on Google for widget by itself my ad appeared? is this common or not? Kind regards, Rik
It isn't supposed to happen. I've seen Google change terms such as GVA to VGA, but I can't remember them dropping a word from one of my broad keywords.