Are keywords case sensitive

I am thinking of using exact match for my keywords like [Digital Point]. A quick answer from any one would help me a lot.

is [Digital Point] same keyword as [digital point] ?

Thanks.

 

AdWords keywords are not case sensitive.[Digital Point] is exactly the same as [digital point]. i would suggest you to use the phrase keyword "digital point" instead of an exact match. Unless you are trying to reduce your impressions do not go for exact match and also if your product is of unique nature (say like some code or so ) you wouldnt want to use the exact match. Hope this helps.

 

Keywords are not case sensitive but exact match reduces no of impression drastically

 

Thanks,
I am using exact match for most of my tail keywords, Should be fine with the traffic.

 

If you bid on digital point but someone searches for Digital Point, your ad will still show up...