Are image ads still cheaper than text?

Discussion in 'Google AdWords' started by Waffleguy, Nov 6, 2007.

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  1. #1
    I know that this summer image ads were cheaper than text ads, but it appears this is no longer the case in my niche. I am just wondering if others have observed this phenomena as well.
     
    Waffleguy, Nov 6, 2007 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    There has never been any sort of auto discount for image ads. They play by the exact same auction rules as text ads.
     
    GuyFromChicago, Nov 7, 2007 IP