Hi all I have a website which contain flashes. I have started optimized it and take advise from a SEO specialist. He suggested me to run hidden text in the back ground. I think this is not ethical way to optimize? Kindly help me.
Yes you should be careful with hidden text. The best approach if you want to optimize a Flash based site is to include the text after the animation and not behind it.
Don't use hidden text you could get penalized do what seosapien suggested and include the text after the animation or get rid of flash altogether. You could also have a main non-flash site and offer the flash based version as an alternative.