I have a travel agency website(old and stupid design, but working so far ), in 3 languages - Bulgarian, Russian and English I'm doing something like this: http://www.pga-bg.com/offers.asp?hotel=343 PHP: this is specific hotel or service, I am not able to use any kind of rewriting URLs, so right now I'm doing this: http://www.pga-bg.com/offersEN.asp?name=Varna&hotel=343 PHP: When I search for this - if I search something like site:pga-bg.com name PHP: I'm getting NAME in bold in the URL, but when I search for site:pga-bg.com Varna PHP: Varna is not bold (Varna is NOT variable, its a value of variable) Shoud I change this (I can play in whatever direction I want with the dynamic urls) And my second question: google is indexing my bulgarian/russian pages in the following way: http://www.pga-bg.com/offers.asp?name=%C4%E5%F2%F1%EA%E8%2D%E8%2D%EC%EB%E0%E4%E5%E6%EA%E8%2D%EA%EE%EC%EF%EB%E5%EA%F1%2D%C0%F1%F2%F0%E0%2D&hotel=328 PHP: for example... In IE the URLs are in normal way, but in FireFox and google they are encoded in this way. Howerver, when I search for example site:pga-bg.com name %C4%E5%F2%F1 PHP: (this is exact like here, !!not!! "Варна", which is the targeted word /this is in Bulgarian, but same alphabet for bulgarian/russian words /) I'm getting the exact page, but with no url var in bold It's hard for me to figure out is this kind of SEOed URLs, because I have the same keywords in Title, meta, internal linkings and so on... What do you think ? I'm currently #1 for almost each of my keywords, but I want to reinsure that everything is SEOed