Are banner ads less competitive than text ads?

Discussion in 'Google AdWords' started by gregdavidson, Nov 11, 2008.

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  1. #1
    Ever since I started using banner ads with the content network, I seem to be getting a lot more impressions now. Is this because banner ads are less competitive? Does the highest bid with banner ads different than with the text ads?
     
    gregdavidson, Nov 11, 2008 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    They compete in the same auction...there's no direct advantage to using one vs the other.
     
    GuyFromChicago, Nov 11, 2008 IP
  3. gregdavidson

    gregdavidson Well-Known Member

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    #3
    Oh ok. Well I was thinking that maybe Adsense had the highest bidder for banner ads and the highest bidder for text ads in a certain category. Text ads are the easiest and most common so I was thinking that maybe you would be in a better position if you just used image ads.
     
    gregdavidson, Nov 12, 2008 IP