Are advertising revenues dwindling for online content publishers?

I heard online advertising is becoming less 'effective'. However, it seems that CPC costs are rising, so does that mean content publishers see increases in ad revenues?

 

I have an idea that content is becoming more and more important with the increasing power of the search engines to analyze what is on a page. The blogs I read from day to day are stressing page design and content continually.

 

So how about their revenues? You mean, you think they'll put up fewer ads?

 

I think advertising will remain the same except that competition will change as search engines refine what they are looking for. I look forward to seeing the opinion of others.

 

you can get more knowledge from Google.