I'm running a gaming ecommerce store and of course Im using facebook ads, and google adwords to advertise my site. But do I have to do this continuously? Because my budget is going to run out soon and I'm wondering will I see a big drop in my traffic if I stop doing advertising after like a month of using Google Adwords and Facebook ads? Thank you,
You probably will see some drop of course. You might consider looking at your marketing budget and advertise a few days and take the rest of the week off. Look first though at what your busiest days are and where those referrers are coming from. Then consider using those days and maybe increasing ads on one website and descrease on another.
Why do you waste time in ads and don't concentreate on SEO Of course you eill see a drop since your traffic is sustained by the Ads ...
You can find other ways in driving traffic to your site by: 1. SEO - increasing you page rank will definitely drive a lot of traffic to your site. How? By using good keywords in optimizing your site and backlinking. 2. Article Marketing - create great articles and submit them to article submission sites. Once the readers find your articles interesting, you will gain their trust, thus keeping them coming back for more. 3. Press Releases - this is a good way to introduce your site to everyone.
Are you getting a positive ROI? If you are, why not continue using Adwords and Facebook ads? If you stop advertising you will definitely see a drop in traffic. How big of a drop depends on traffic numbers you are currently getting from Adwords and Facebook (take a look at your stats to get an idea). If your budget is running out and you do not want to commit more funds, consider a more targeted approach on Adwords and Facebook (highly targeted ads vs broad ads) to save you money, while still sending visitors and converting into sales hopefully.
If you're making money to cover for it, why not? But I would look at the statistics.. how much do you have to spend to get 1 customer