Does anyone know the general demographics for typical arcade game site visitors. Just the basic stuff like visitor gender, age ranges etc?
I'd give in to say males ages 13-16, US based, either in-school traffic via proxy or bored at home traffic. Wrong consumer base for PPC I think, not the type to spend lots of money!
I'd actually say it's 11-19. Remember that there are a lot of bored college students that absolutely love flash arcade games. It's definitely a horrible niche to target though.