Check the report for keyword "guys". http://www.sitefirms.com/domain-sales/guys The real problem with this domain is the way guys is placed. Domains with guys in the end are representative of service as in experts, pros, etc are valuable. This one tried to make use of guy's as guys in beginning, It is not that common, e.g check for similar usage http://www.sitefirms.com/domain-sales/gals A better and more common norm is using men/women/kids in domains rather than guys/gals/folks etc http://www.sitefirms.com/domain-sales/mens http://www.sitefirms.com/domain-sales/womens http://www.sitefirms.com/domain-sales/kids In summary reg-fee to low $xx IMHO.