I need an appraisal for an entire site. Here are the relevant factors. The site is for a subdivision located in Cypress, Texas (an affluent suburb of Houston). Recently the management company for the development changed hands. The new management company has asked for a quote to buy the site outright. Currently there are 217 homes in the subdivision with an estimated build-out of 700 homes by 2010. Median square footage is 2700+, median home value is in the $210k range. (Homes are cheap in TX, property taxes are through the roof) The site receives ~100 uniques a day and averages 8 page views per unique. Roughly half of these stay on site for longer than 3 minutes. The site grosses ~$650 per month and clears ~$500 (I've found a guy to take care of maintaining the advertisers and given him a 25% cut of any sales he makes). The vast majority of advertisers are located within a 2 mile radius of the subdivision all are offering some sort of coupon or incentive. The site also ranks extremely well in all the search engines for any relevant keywords. For the majority of these keywords it ranks first. About ~20% of the uniques show up via searches. (stablewood farms is the biggest keyword combination I get hit's from) It's a PR4 and will probably be a PR5 or 6 before topping out, but I don't think that PR is important in reference to this site. I think that's the majority of what's important. I think it's safe to assume that within the next couple of years the site has the possibility of tripling it's user base and as such am expecting that the ad revenue will follow suit. After which point revenue and size should remain relatively constant. The price point I would sell this at is somewhere in the +20k range. Any less and I know I'd be kicking myself in a couple of years. However even at that amount I might be upset if I sold as I think I can honestly see this site clearing +$1000 a month within a year and +1700 within 2. So were it you what would your price point be?