Hello, I'm just a newbie, I would like to know if anyone here does experience steep drop in eCPM/RPM of AppNexus this past few weeks? Though my inventory provider cannot answer this question specifically. I dont know why. I got 70% decrease now. Started last 26th of June until now. Thanks in advance
What company are you using which uses AppNexus? Every company which uses AppNexus has different setups and different campaigns and different rates.
Hello im actually using smxchange at first I got good cpm rates good impressions. After 2weeks cpm went down a bit. My publisher support told me that they will send my site to appnexus for audit to increase again my rates. But I think it worsened my case though my cpm rate drop 70% of my normal rates. Hope anyone here can help me. Thanks
Well I know this week and last in particular and probably into the 15th-ish the CPM's will be lower on AppNexus and most other platforms and networks as its the start of a new business qtr. Campaigns are being rescheduled etc. Its common to experience this every 3 months. How ever 1 thing to watch for is that your network didn't drop your revshare, I have known of some networks using appnexus to lie about the revshare (promise their clients 70 - 80% but only provide 40% etc ).
Thanks for the info, Can you pm me those networks so that I can manage to avoid it in the near future?...
Yeah, you can also check out PremiumCPM (network i work for) we use AppNexus also but provide 24/7 Support via phone, email, and live operators so you won't ever find your self turning to forums to get the information you need.