I have been charged with using our ghastly school site as a tool to help our capital campaign for a new science and lower school building. It is interesting to think about because I would not use things like link exchange nor do I care about page rank. What I do care about is funneling our communities to different area of my page where the increased traffic may lead to donation. I have to give the communities (students, parents, alumni) reason to visit the site. The site is www.stratford.org No I didn't make the site. Any critque will be very valuable to me. Advice , even better.
Very slow to load (and Im on broadband) Letter from the Headmaster looks good (didnt read it) Why is there a shop/store in the middle of a school website? I like the layout of the menu at the top - clear and easy to read Id have a clear link to the fund/development section on every page, give people a reason to click on it, make them notice it Its not entirely obvious how one would make a donation
Hey thanks for the reply. I need this kind of feedback. What I am also interested in is applying the cocepts of emarketing to a fundraiser of this size. But we have a select group to reach. So how to generate traffic from an alumni base.