When I browse the internet I see a lot of the same ads (how to get ripped in 7 days, game sites, ringtones etc.) irrelevant to the keywords on the site. How do these sites do that? I have a generic product as well that basically targets everyone. How do I get my ads to appear all around the web and not just on some sites and keywords?
if they are graphical ads then you want to advertise on the google content network and bid on wide ranging categories with broad matching. such a generic product may actually be very hard to get conversions on though, control your costs as you test!
Thanks, the Ad Planner is something new for me and seems very interesting. Do I export the list I generate there as a CSV and then import it into Adwords?