Hey, I currently have all my destination url's/landing pages for PPC in google as http://app. I have quality scores and a good amount of history (ctr %, conversion history) indexed into google for these ads. I am thinking about changing my domain for all my ads from http://app. to http://www. as it would significantly increase my quality score but I would lose all my history retained with my keywords and ads. Is there a way to change my domains to http://www and not have everything refreshed? Thanks
No, the info will drop. You can keep the campaigns the same and just add new ads. You could run them at the same time until you build some history with the new ones. You are better off moving towards the www. anyway. You'll get back to where you were in a month or two.
Gotcha, when I change the destination URL's on my keywords, will I lose the history on those as well?
yes, any changes drop history. That is why you are better off creating a new ad and running them at the same time for a few weeks.